Initial Challenges

Sales

Reps were building their own contact lists using Upwork contractors and other means, leading to inconsistent data, unpredictable costs, and unreliable service. Reps spent valuable time on manual data entry and cleaning their list

Sales operations 

Regular data enrichment tools such as Clearbit and ZoomInfo didn’t cover the entire database, and missing data meant territory-based lead assignment was complicated to impossible

Marketing

Marketing needed a go-to data service for campaigns such as direct mailing and social media targeting

Services & Solution

Centralizing data operations through our services was pivotal to enabling more consistency in data quality, more predictable costs in obtaining data and allowing the sales representatives to focus more time on booking meetings and closing deals.

How we created value

• Provide a list request service for reps to use (for tradeshows, school blasts, etc…)
• Cleaning up the client database and replenishing it with clean data that is vetted
• Providing marketing with direct mailing addresses not available from one single source
• Handle enterprise-level requests
• Build and maintain a network of reliable data contractors to construct quality prospect lists and enrich client data
• Having every list reviewed by a team of professionals before it is sent
• Offering lower data costs due to bulk pricing